If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Business Without Borders author Cynthia Dearin
One of the things I’m passionate about is helping you identify additional revenue streams for your business.
That’s why I decided to get international business lawyer, and the founder of Dearin & Associates, Cynthia Dearin on to the show. For the last 23 years she’s been on a mission to help business owners to scale internationally and amplify their impact in the world. What a good mission!
And she’s well qualified to do so, having worked in the UK, the US, Europe and the Middle East, as an Australian diplomat and management consultant. She also spent three years as the CEO of the Australian Arab Chamber of Commerce & Industry.
Plus she’s the author of two books – Camels, Sheikhs and Billionaires and the one we talk about today titled Business Beyond Borders.
So right now, lose any limiting beliefs you have about your business not being suited to overseas expansion as Cynthia shares:
- How to bridge the cultural divide & building trust
- Why businesses need an international strategy
- How to navigate the challenges of global teams
- Mistakes to avoid when selecting international markets
- How to find your ideal international clients
- And of course, the rules of international marketing & pricing
Resources mentioned in this episode of your favourite marketing podcast
Business Beyond Borders – Cynthia Dearin’s book on taking your business global
FitNest Mama Podcast with Kath Baquie
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Last Week’s Episode of The Small Business Big Marketing Podcast
Serial entrepreneur Wayne Hamlet’s motto is “Never, ever give up” | #598
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Thanks for tuning in. May your marketing be the best marketing.
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