Ever wondered how your business can benefit from having a pop up store? Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like. If you think pop-up stores are best suited to fashion, cosmetic and phone-accessory retailers, then think again. Pop-up store expert, Michelle Young, may just change your thinking, and before you know it, you may be selling your product or service in the middle of a large shopping centre! It’s a challenge-everything episode 508 of The (award-winning) Small Business Big Marketing podcast.
A little bit more about Pop-Up Cosmetic’s Michelle Young
Michelle Young is the founder of two businesses in the cosmetics industry. The Cosmetic Department is a wholesale business she launched 14 years ago in response to the crazy high prices women pay for cosmetics in Australia. And Pop-Up Cosmetics is the retail-extension of her wholesale business that takes out short-term shopping centre leases and sells cosmetics at up to 85% off regular retail prices. We cover plenty of ground in this chat, from how Michelle has built her pop-up empire, to the future of retailing, to business-owner mindset, and most importantly, I think you’ll find Michelle’s view on what types of businesses pop-ups are suited to very interesting indeed. Given I actually recorded this interview in the middle of the pandemic, so I started off by asking Michelle how her business had been affected, and what she’d done about it.
Timbo’s Top 3 Attention Grabbers from Timbo’s chat with Pop-Up Cosmetic’s Michelle Young …
- “First impressions count.”
- Create buzz in your business. Michelle did it via a spinning wheel.
What can you do?
- I love Michelle’s belief that pop-ups are suited to many types of businesses. I’ve actually got a discussion going in our Facebook group (The Small Business Big Marketing Tribe) asking Members how they could utilise a pop-up strategy. Just search Small Business Big Marketing Tribe on Facebook and join the discussion.
Links & resources mentioned in Episode 508
The Cosmetic department’s official website
Join the Small Business Big Marketing Tribe on Facebook
Buy Timbo’s popular marketing book The Boomerang Effect
Other episodes that include interviews with entrepreneurial women :
Felicity & Lucy Race of The Outer Sanctum Podcast
Melissa Westcott of Big On Shoes
Karen Justice of Just For Pets
Last week’s episode – Holster Fashion founder Ben Nothling
This week’s Monster Prize Draw winner
Samantha McKenzie of Acustico Lighting
Thanks for tuning in. Now get out there and take action.