Thanks to Allen Woodman of Side Kick Publications for this great online marketing question. I trust the answer below provided by an online marketing expert at Netregistry brings you closer to getting your online marketing sorted.
Great question Allen. There are 4 different strategies you can use to help increase traffic to your website and in turn promote your business to increase sales.
1. SEO (Search Engine Optimisation)
SEO is a process of helping search engines like Google, Yahoo & Bing understand your website and present your website to consumers searching for your products or services. In order to get their attention, you would need to do the following:
Off Page Optimisation : Google gives a lot of importance to your online popularity. It is important to improve your online reputation by getting back links from popular websites and directories. Get your website listed in Industry directories and other popular directories like:
If possible get links from other websites that are associated with your particular Industry. Google will rank you higher if there are other established websites recommending your website.
Keyword Research: It is important to understand what keyword phrases will drive qualified traffic to your website. You will need to make a list of keyword phrases (e.g. Karate books & Martial Art’s books) to ensure that when the search engine spiders visit your website, they will know what your area of expertise is. There are a couple of tools you can use for doing your keyword research (semrush.com, keyworddiscovery.com, Google keyword tool)
On Page Optimisation: Once you have identified your preferred list of keywords, you need to place them on relevant places on the website like:
- Meta Tags (Page title, Meta keywords & Meta description)
- Have descriptive heading tags
- Have keyword rich internal URLS and Upload an XML site to help search engine spiders index your inner page.
Social Media: There is a lot of importance to social media. If possible run a blog and start a conversation about your business and products.
2. SEM (Search Engine Marketing)
SEM is a way to drive qualified traffic to your website via pay per click advertising . If you are keen to grow your traffic, you can consider sponsoring keywords on Google search and display network . The cost of advertising depends upon the competition, but is the most effective way to drive qualified customers quickly.
3. Email Marketing:
Reaching out to existing customers is also a good way to increase revenue and traffic.
4. Social Media Marketing:
Social Media Marketing is becoming extremely popular, however it involves a lot of planning and execution. Using platforms like Facebook & Twitter you can be a part of the conversations and build trust directly with your consumers to help drove quality traffic to your website.
The above tips are a great starting point to help increase traffic to your website. You will be able to compare the strategies and see what is the best fit for your business and whether or not they meet the objectives you want to achieve. Netregistry provides a range of SEO & SEM services. If you would like to discuss your needs further, please feel free to contact Netregistry on (02) 9934 0501 to speak to one of our consultants. You can also listen to Netregistry’s Online Marketing Webinars which cover each of the above topics in more detail.