Donating to charities could be so much simpler…and fun.
As I see it, here’s the 5 atypical fund-raising tactics as of 2010:
- Expensive direct mail…where a 2% redemption rate is cause for celebration.
- Scatter gun advertising based on what the media offers FOC..and not on where the donors are.
- Identifying that one special day…Movember. Jeans For Genes. Daffodil Day. All well thought out, but boy must they take some organising and resources!
- Rattling tins on street corners and roads…dangerous and dated.
- Gala balls. Raffles. Silent auctions.
Now, I’ve no doubt all of the above provide a ROI to some extent…but they all feel very 1950s (“Hello” to the Fonz!).
So, as one never to raise a problem without providing a solution, here’s 4 tactics I’d employ if I were the Marketing guy at a charity:
- Place big red buttons all over town…alongside which was a coin slot, note drive and credit card swipe. Pushing the button once equaled a $5 donation.
- Let’s take this one step further. Let’s create a vending machine that had 20 buttons. Each one representing a different cause. Same payment methods though. Then people could choose a cause that rang their bell.
- Have a number you could send a SMS to that would result in $1 being added to your phone bill. The phone company would then pass it on to my charity. I’d have the number plastered over freely negotiated outdoor advertising everywhere.
- Create an iPhone / iPad app that cost $1.19 to download…the entire amount (less Apple’s 30%) going in to my cause’s coffers.
- In fact the above app could be the button mentioned in my first idea…and each time you opened it you were presented with ideas on how to donate…there’d be a red button locator…the number for sending an SMS…and maybe even an opportunity to buy a raffle ticket!
I know. I know. There are some technical issues to overcome with all the above. That’s OK…then we best get started.
Can you help bring one of these ideas to life? Or add another?