Listen up!

I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter.

To fill in the time I decided to send a tweet to Telstra to see if they were listening …

They were …

Now, I could be cynical and say that receiving this didn’t make my wait any shorter, so where’s the value.

However, I reckon there’s a lesson here for us small business owners … Social media is a great listening tool. Now, we might not be big enough to expect people to be tweeting about our business…but you should certainly be listening in on what people are saying about you category. For example, if you’re in the real estate business then you should have a few columns in say Hootsuite which track tweets about say property prices or the suburbs in which you sell.

What do you think? Are you using social media to listen in? How?

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