As small business owners, marketing ideas can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business.
Or in some cases, marketing ideas abound but it’s the time and knowledge required to implement them that’s missing.
As a result, marketing questions never get answered, marketing ideas never implemented which can often lead to money being left on the table.
That’s why I’ve dedicated this episode of the Small Business Big Marketing show to answering some of the better listener questions I’ve received over the past few months. Plus I get up on my soapbox and have a rant about a few small business marketing issues that are getting on my goat.
We cover a lot of marketing ground including:
- Ways we annoy our clients.
- How to avoid missed business opportunities.
- How to build a tribe.
- Podcast interview tips.
- How to manage your SEO.
- How to write a tagline.
- How to turn features into benefits.
- Interview request fails and successes.
Thanks to all the listeners who kindly sent in these questions over the past few months.
It’s an episode jam-packed with marketing ideas for small business owners. So I strongly suggest you have a pen and paper or Evernote open and at the ready.
Oh, plus I announce a listener meet up in Melbourne on August 29 – You can view the details of the Small Business Big Marketing Meet Up here.
Links & Resources Mentioned In This Episode.
Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
Seth’s TED talk on The Tribes We Lead:
Seth’s book Tribes.
Seth’s book – We’re All Weird.
XO Tours – Here’s some marketing Jess should consider doing instead of the presentation folder idea.
Outsource Profit Machine – How to outsource, hire and manage a team of VAs and other outsourced specialists.
The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums.
The marketing keynote I gave was similar to this one, although it went for an extra hour!
Here’s my new website promoting Tim Reid as a marketing speaker.
Join the marketing discussion beyond my podcast …
For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.
See the lighter side of marketing on the Small Business Big Marketing Facebook Page.
Receive small business marketing tips on the Small Business Big Marketing Twitter feed.
Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)
I’ve personally created these marketing training products in response to listener feedback …
Site Boost – Discover the characteristics of a successful website.
Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business.