In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.
If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually!
Joanna and I have a fireside chat about copywriting dos and don’ts for small business owners. Grab a pen and paper, you are gonna need it, as here’s what we discuss:
What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents v blog posts).
How good copywriting involves an understanding of optimisation, user experience, email & ad conversion.
What is so important about understanding your audience and how to find their voice to help you write better copy.
How swiping copy from prospects & customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines.
What research marketing secrets are great for finding the people that might be your customers.
How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what’s missing, and what they didn’t love.
How a headline that is completely different to what you have used before can produce outstanding results.
What is more important than a ‘call to action’ in your copywriting, and how it can increase conversion.
How you can use information from customers to write great headlines.
The power of simple copy and how it can increase conversion.
Plus, Joey shoots off 4 very quick and dirty copywriting tips.
Plus Conan Phillips of Cojo Suits asks for feedback on a recent podcast he’s launched, and how he can find ongoing content that his listeners will love.
Join me in the Small Business Big Marketing Forum where there’s plenty going on. At the moment we ‘re discussing topics such as how to attract more franchisees; the power of focusing on one thing at a time; PPC expert Mike Rhodes is answering some Google Adwords questions; and we also have the Winners’ Circle, where Members can share their wins. Sign up here to become a member.
If you like what you hear then have your say in the comment section below. If you didn’t like what you hear, then I would still love to hear from you.
Feel free to leave a comment below, on the Small Business Big Marketing Facebook page, or join fellow motivated business owners in the Small Business Big Marketing Forum.
Let’s get that marketing discussion happening.
Until next time, may your marketing be the best marketing …
Host of Australia’s #1 marketing show
P.S. If you’re finding your marketing tough then head into the Small Business Big Marketing Forum. I’m in there daily answering your marketing questions. Go!