After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started Bike n’ Blend. She has been so busy she has hardly had the time to look back! Bike n Blend is now an events company that promotes healthy living, cycling and sustainability through their Australian smoothie bikes that engage and excite young and old at festivals and events all around Australia.
Listen in to Australia’s best marketing podcast as I chat with Leena about:
- Escaping the corporate cubicle
- Where the idea for Bike ‘n Blend came from
- How she got the idea to market
- And plenty more marketing insights
Plus I share some listener feedback from someone who’s taking some serious marketing action; and I’ve got a motivational quote that’s more of kick in the butt!
EPISODE TIMELINE
00:28 Welcome & overview
03:01 Today’s guest introduction – Leena van Raay
04:37 Interview with Leena van Raay – Part 1
17:16 Insights in to 99Designs & Netregistry
19:09 Interview with Leena van Raay – Part 2
24:26 My top 3 marketing learnings from my chat with Leena van Raay
26:54 Listener feedback
30:00 Motivational marketing quote of the week
34:15 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
Bike ‘N Blend’s official website
Leena van Raay on Twitter
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Carry a journal around and capture ideas as you see them. Revisit those ideas weekly …
and implement one. Just one! - Don’t discount the whacky ideas. People may laugh, but you will to if a whacky idea takes off!
- Seek out big partnerships – they can give such massive leverage. Think big about who you can partner up with.
INSPIRATIONAL MARKETING QUOTE
“Most fear is just bad management of our mental faculties. Get over it!”
Brendon Burchard
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
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