Gordon Ryan owns and runs ReviveR, a fancy cocktail bar in an old funeral home, that was part of a former hearse garage in downtown Gosford – a regional city just out of Sydney, Australia. No, he’s no goth ;0) Oh, and he’s also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon’s passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business.
In my fireside chat with Gordon he:
- Reveals how he brought his dream alive.
- Explains how he manages a corporate and family life, whist being an entrepreneur.
- Tells us where and from whom his inspiration came from.
- Explains his pricing strategy.
- Explains how he goes about some very clever local area marketing to build his tribe.
- Confirms the importance of creating a brand experience.
- Shares what keeps him up at nights (besides the odd Zombie!).
- Tells how he attracts and keeps great staff.
- And explains why he’s so against umbrellas in cocktails!
PLUS I answer this listener question from listener Justin:
G’day Tim …
I have just finished building a website for a client who is a wholesaler. They have a tonne of stockists and I’m sure that a few of them may need a new website maybe even a shopping cart. Anyway, my question is; what would be the best way to approach those stockists, to offer my services? I’m currently writing up a case study about the website I’ve just built, it will have some ‘testimonial-gold’ from my client, I would just like to know the best way I could capitalise on the situation.
Thanks … Justin
I hope you enjoy this episode of Australia’s #1 ranking marketing show – you can subscribe free on iTunes. And be sure to tell your mates about it ;0)
Links & Resources Mentioned In This Episode ..
Netregistry – Check out these exclusive ways Netregistry can sort out your online marketing.
ReviveR – Gordon’s pride and joy.
Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
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