241 – This physio gets a grip by turning to socks. Yeah, socks!

241 – This physio gets a grip by turning to socks. Yeah, socks!

Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!

In 2005 physiotherapist Luke Goodwin launched GripSox. Since then, they’ve been sold by over 200 retailers in Australia, United Kingdom, Europe, North America, New Zealand, Asia and the Middle East. They have also been used by over 120 hospitals and aged care centres as part of their patient falls prevention programs.

Listen in to Australia’s #1 marketing podcast as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).

I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

Episode Timeline

  • 00:29  Welcome and overview of today’s episode
  • 02:04  Using Twitter to turn a negative into a positive
  • 05:18  I introduce today’s guest Luke Goodwin of Gripsox
  • 06:22  Interview with Luke Goodwin – Part 1
  • 11:18  Insights in to how Netregistry and Audible can grow your business
  • 12:46  Interview with Luke Goodwin – Part 2
  • 27:28  My top 4 learnings from my interview with Luke
  • 28:55  Motivational marketing quote of the week
  • 29:07  Wrap-up and insight into next week’s guest

Today’s Episode Sponsors (please support them)

Netregistry  Get your online marketing sorted!

Audible Grab a free audio book here

The Small Business Big Marketing Forum

Resources & links mentioned in this episode

Tweetables – Share The Love

My Top 4 Marketing Tips from my chat with Luke Goodwin of GripSox:

  1. Figure out who’s using your product or service in ways you never imagined. Then work on encouraging more of it.
  2. Look for problems then find a solution.
  3. Combine old school and new school marketing. Past guest Carmen of Urban Martial Arts in Brooklyn is another great example of this.
  4. Entrepreneurs may not be the inventor of a product, but they do see a gap in the market for it and most importantly, run with it.

Inspirational Marketing Quotes of the Week

“Sell the problem you solve. Not the product.”


Over to you!

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