Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.
BUT that’s where it gets interesting … really interesting.
You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining?
Well, that’s exactly what Larry did. In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.
Listen in to this fireside chat I had with Larry as he shares his inspiring story of business growth. From having a great business idea, to the importance of a strong partnership, to implementing some incredibly smart marketing strategies that were way ahead of there time – you’ll hear it all.
PLUS we talk about the online marketing world today and the many opportunities it provides for the small business owner. Larry even gets his crystal ball out and shares with us where he sees the biggest opportunities being in the coming 12-months. Enjoy!
Links & Resources Mentioned In This Episode …
Please welcome my new sponsor – Netregistry – they’ll sort you out with all your online marketing questions.
Check out Netregistry’s End Of Financial Year Sale. Domain names from just $12.45 / year!
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22 thoughts on “#87 How To Market A Business In Tough Times.”
Pumped… can’t wait to listen to this interview. I’ve been using netresgistry for a while now. I wish I had got a few questions together before you interviewed Timbo. Anyway, I’ll take a listen and post anything here if I need to.
Nice work on the podcast by the way… big fan.
Pumped… can’t wait to listen to this interview. I’ve been using netresgistry for a while now. I wish I had got a few questions together before you interviewed Timbo. Anyway, I’ll take a listen and post anything here if I need to.
Nice work on the podcast by the way… big fan.
Looking forward to listening to this one Timbo! You’ve been in good form of late!
Thanks David. I think you’ll enjoy the chat with Larry … he provides some great insights in to the Netregistry business and marketing in general.
Looking forward to listening to this one Timbo! You’ve been in good form of late!
Great stuff – looking forward to a listen. We’ve been using NetRegistry services for us & for clients for years. Always my domain name registrar of preference! And yes Timbo, at the risk of inflating your ego, I’ll echo what the other guys have said & say the recent podcasts have been (just as) stellar as in the good old days when Lukee was around 🙂
Great stuff – looking forward to a listen. We’ve been using NetRegistry services for us & for clients for years. Always my domain name registrar of preference! And yes Timbo, at the risk of inflating your ego, I’ll echo what the other guys have said & say the recent podcasts have been (just as) stellar as in the good old days when Lukee was around 🙂
LOL. Thanks for the kind words, Mike. Looks like there’s quite a few listeners out there already predisposed to Netregistry’s services.
I loved some of Larry’s marketing strategies for building the Netregistry business post the dot com bust. Very innovative and alot of relevance in the current climate.
Another top interview Tim.
I loved some of Larry’s marketing strategies for building the Netregistry business post the dot com bust. Very innovative and alot of relevance in the current climate.
Another top interview Tim.
Thanks Julie. I think all the strategies Larry implemented post the bust are just as relevant now, if not more. The magazine idea is a particularly good one. In my humble opinion, us small business owners can’t create enough quality content.
Great interview Tim, really enjoyed Larry’s insight about growing the business post the bust. Certainly I think businesses in the current climate can learn from his strategies. Really enjoyed hearing about his mindset at 2M rev and 2m in debt. Great stuff. Regards Ron
Great interview Tim, really enjoyed Larry’s insight about growing the business post the bust. Certainly I think businesses in the current climate can learn from his strategies. Really enjoyed hearing about his mindset at 2M rev and 2m in debt. Great stuff. Regards Ron
Thanks for the feedback, Ron. I agree, Larry’s mindset discussion was golden. I imagine lesser mortals might have thrown in the towel!
Truly amazing story, I love hearing inspiring paid-for success stories like these.
Truly amazing story, I love hearing inspiring paid-for success stories like these.
Very insightful and good introduction, Tim. Great marketers know tough times are a great time to pick up market share. It’s best to cut marketing spending – it is a good way to give ground to competitors who may be more aggressive during the downturn.
Very insightful and good introduction, Tim. Great marketers know tough times are a great time to pick up market share. It’s best to cut marketing spending – it is a good way to give ground to competitors who may be more aggressive during the downturn.
Helpful insights. I downloaded this podcast for a personal copy. Outsourcing is a strategy I haven’t tried yet but will do.
Helpful insights. I downloaded this podcast for a personal copy. Outsourcing is a strategy I haven’t tried yet but will do.
Thanks Gilbert. Glad you benefitted.
Totally agree, Deandre. Thanks for tuning in.