Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city’s biggest public space and were absolutely in love with what you did. Life would be pretty good, huh?
Well, that’s the story of this episode’s guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co.
In this interview Fab shares exactly how they went about achieving so much, so fast. Topics covered include:
- The importance of branding and how to choose the right designer.
- The power of joint ventures.
- How they came to write Australia’s #1 marketing book in 2011.
- What having a retail presence has done for business.
- How they came to get a joint venture with Melbourne’s Federation Square.
- The fact that many business owners undervalue and underestimate their knowledge.
- How to do something you absolutely love.
- What keeps Fab up at night (and it’s not his wife or kids!).
Links & Resources Mentioned In This Episode ..
Little Veggie Patch Co website
The Small Business Big Marketing Facebook Page
Netregistry – Check out how Netregistry can get you sorted with all your Pay Per Click advertising needs.
That Durex Condoms billboard I mentioned:
Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
The Yellow Pages ‘Not Happy Jan’ TV commercial is a great example of B2B marketing that recognises that they’re selling to humans not businesses:
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