Ex-pilot Saya McDermott thanks social media for her skincare brand’s success | #432

Ex-pilot Saya McDermott thanks social media for her skincare brand’s success | #432

Saya McDermott is a graphic designer by trade. She then became a pilot for a few years. Obvious career change! Now she’s building a skincare business cleverly called Saya Skincare that’s taking on the world.


We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more.

“One day we got an order from Panasonic for 10,000 units. Now that was a good day!”
-Saya McDermott,
Saya Skincare


There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.


Saya also shares:

  • Why she made such a big career change
  • How to build a strong visual brand
  • How she’s used social media to attract clients (retail & wholesale)
  • How she got Panasonic to place an order for 10,000 products
  • How she got a contract to supply a new airport on the Sunshine Coast
  • And so much more …


Here’s what caught my attention from my chat with Saya McDermott:

  1. I love the relaxed nature in which she approaches her business.
  2. Saya’s blogging strategy is so simple and effective.
  3. And I love her branding. I’m a sucker for a strong visual brand – so no matter what your industry, I don’t think there’s any excuse for not having one!




But the marketing gold doesn’t stop there, in this episode:


Saya Mcdermott Interview Transcription


Now here’s what I like about you and your business. You’ve been a graphic design and a pilot you’ve created the business out of a personal problem which is eczema four years on you’ve got 40 sku’s yourself via online wholesale to pharmacy health food stores and shortly an airline you’ve got your own store you’ve got amazing visual branding and you employ other people. You said to me in our pre interview yesterday that your story and I quote isn’t that interesting. So Saya I want to crack a deal with you for the duration of our chat. I want you to pretend that you’ve achieved something amazing something really interesting deal.



Sure I can do that.

Read more



Jingle of the Week – SPC Baked Beans & Spaghetti


Resources mentioned:


Please support American Express who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).


If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.




Leave a Comment

Your email address will not be published. Required fields are marked *


Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.