In this week’s episode I have a fireside chat with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode – by the end of the series, this had skyrocketed to 3,000,000 viewers … just slightly more than Australia’s #1 small business marketing podcast ;0)
Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!
You’ll discover how and why big brands are so tightly managed, why frequency is such a powerful marketing strategy, how the online strategy supported what was happening on the TV, and how to manage 35,000 tweets in one hour if you ever run in to that problem (!) … oh, and I give Adrian my two cents worth as well on what they could be doing better. (He didn’t listen!). Enjoy …
Links & Resources Mentioned In This Episode …
Home page of The Voice.
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Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
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2 thoughts on “#89 ‘The Voice’ – A Runaway Marketing Success Story.”
Your intros are far too long. Shortenthem.
Here’s a positive feedback Timbo, and my name is traceable instead of hidden. What has small business got to learn from big business. Heaps. Particularly in terms of processes, procedures, planning and thinking. But there’s another side too … what can big business learn from small business. Again, heaps. Thanks for showing how the ‘other’ side thinks Timbo.