Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors annually, and generates hundreds of millions of dollars of work requests each year.
In this revealing interview, Danial shares where the idea came from, how he managed to bring it to life after quitting his day job as an Industrial Relations lawyer and cleaning offices to pay the bills, some of the obstacles he encountered and mistakes he made along the way.
PLUS (and of course) he takes us behind the scenes of the Service Central marketing machine, where at one point his monthly marketing budget was $480,000 … and shares how he goes about communicating with two very distinct groups …. users and service providers.
If that’s not enough, I also am excited to welcome Netregistry in to the community as a major sponsor of the show. They’re the experts when it comes to sorting small businesses out with all your online marketing needs.
Exciting times, folks!
Stap in … this is another episode chock full of marketing gems.
Links & Resources Mentioned In This Episode …
Please welcome my new sponsor – Netregistry – they’ll sort you out with all your online marketing questions.
Service Central website.
Timbo’s speaking for HP in Perth and Brisbane in June – Brisbane & Perth.
Predictably Rational – The book Danial Ahchow mentioned about pricing.
The Lean Start Up – The book Timbo mentioned about the concept of a minimum viable product.
Eaco – Danial’s new venture.
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