Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world’s leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing.
Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home.
We cover a lot of marketing ground in this chat including:
- Where the idea came from and how he got it to market
- How to build and nurture a tribe of raving fans
- How you can tap into marketplace marketing
- And how you can set up your own market place
Also In this episode of your favourite marketing podcast…
- I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
- And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.
Yep, you guessed it, another big episode, so let’s get stuck, right in.
00:00 Two marketing insights
01:41 Welcome & overview
05:46 Today’s guest introduction – Jason Wyatt
07:10 Interview with Jason Wyatt
45:33 Insights into WebCentral & Key Person of Influence
48:17 My Top 3 Attention Grabbers from my chat with Jason Wyatt
49:54 What Have You Got To Lose?
54:00 Wrap-up and an insight in to both a past guest & next week’s guest
MY TOP 3 MARKETING ATTENTION GRABBERS
- We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived.
- One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time.
- Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you’re going to find a problem find a solution too.
RESOURCES & LINKS MENTIONED
Marketplace case studies – check out how some of Marketplacer’s market places
What Have You Got To Lose? – How to Create a Niche Blogging Strategy
WebCentral – Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.
Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.