** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business Big Marketing podcasts and have not heard, yet, anything about old school signs for your business. Below are some quick thoughts that may help those […]
Top 10 Signage Tips For Small Business. Read More »
Sadly, Lukeee’s hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it’s been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don’t despair too much – he will be back next week for a final episode, plus he’ll make the odd guest host appearance over the coming weeks, months and years.
Small Business Big Marketing isn’t going anywhere, there’s far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on …
#79 The episode where Lukeee drops some sad news. Read More »
In a recent episode we gave some advice to a listener who wanted to become less involved in the day-to-day running of her bakery, yet still earn a decent income. Yes, she wanted her cake and to eat it, too! (Please excuse the bakery pun, but Luke made me do it). Well, Miriam (the listener)
Here’s what happens when a listener listens … Read More »
Tim: Lukie, Lukie, Lukie. Luke: How are you Tim? Tim: I am excellent, thank you and welcome back listeners to another episode of Small Business Big Marketing, Lucas? Luke: Thank you to Flying Solo listeners. FlyingSolo.com is Australia’s biggest online small business forum. Tim: Lukie? Sorry to interrupt you there. I am very excited. Luke:
Here’s a transcription of the Harold Mitchell interview. Read More »
Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit).
Plus we help a Chiropractor that’s running out of patience and the Prof suggests social media may not be all it’s cracked up to be.
#78 Australia’s largest media buyer sheds light on the future of brand communications. Read More »
A fair question indeed. Small business marketing is any activity aimed directly at generating an enquiry to a small business. That activity may be based around five key aspects: 1. Product – What product (or service) can you offer that solves a major problem you’re prospects experience? 2. Price – How can you price it in
What is small business marketing? Read More »
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn’t stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.
Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption.
#77 What happens when passion takes over. Read More »
Confession: I’m a bit of a keyword research addict. I love finding profitable keywords to target for paid or organic search marketing campaigns. What I keep noticing time and time again, is the value of having a known brand name when it comes to online marketing. Here’s an example I came across recently while exploring
How Building a Brand Makes it Difficult for Others to Compete with You Online Read More »
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years – whilst there are many more, it’s the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound.
#76 Those 11 Forgotten Marketing Concepts Explained. Read More »
We’re big fans of using WordPress as a platform for building small business websites. In fact both Timbo and I both use WordPress for almost every website we build. And here are some reasons why we love using WordPress… First of all, what is WordPress? WordPress is an online publishing platform that makes it easy
5 Reasons to Use WordPress for Your Small Business Website Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
