Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo’s Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new […]
#69 Flight Centre Founder, Geoff Harris plus much more. Read More »
Marketing balls, that is – what on earth were you thinking about? But all joking aside, one vital thing that every small business needs is a multitude of initiatives all happening at the same time. Because it’s only by doing this, that your business can be attracting new leads and customers from a variety of
Get your balls in the air. Read More »
Ron Chowanetz, a commercial finance broker in Melbourne and long time listener of Small Business Big Marketing (and personal friend of Timbo’s) has been battling cancer these last few months. He shared what it’s taught him in a short email to his list this morning. Forget all the marketing tips and tricks we’ve shared with you this
Ron’s very special rant … Read More »
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we’re the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand’em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website.
#68 The ‘cover some serious marketing ground’ episode. Read More »
The elevator pitch! A phrase that’s bandied around all over the place, but something that a lot of small (and not so small) business owners fail to ever nail down properly. In a nutshell, an elevator pitch should be just a few words – and preferably only a single sentence – that sums up your
Developing Your Elevator Pitch Read More »
It goes without saying that you need to know your business inside out. You need to be an expert on your product – whatever that may be – and be able to inspire customers and potential customers that you’re an expert in your field. Okay – that’s great. But there’s another type of knowledge that
Getting into the mindset of your customers Read More »
One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer a guarantee to your customers. After all, why on earth should they buy from you
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool. Read More »
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.
#67 Boardroom to Boardshorts. Read More »
Logos – they’re a crucial part of your marketing strategy, aren’t they? Err, actually – if you truly believe that then you really ought to take a step back and think again. Because whilst many so-called ‘marketing experts’ will happily take mucho dollars off your hands to design you the perfect logo, do you honestly
Logos, marketing & stirring up the mix. Read More »
Marketing! When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong. But – and this is something that every small business person needs to accept – what you need to realise and understand, is that should you make a mistake that
Trust your instinct when identifying your target. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
