Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it’s not a huge surprise. More than a brewery and some craft beer brands, they’ve created a real experience – […]
#66 Imagine being two years ahead of your sales targets! Read More »
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That’s exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson,
#65 Your most pressing Marketing questions answered. Read More »
Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products – also for a commission. In this interview, Andy (AKA the
#64 How to get others selling for you. Read More »
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee’s doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three
#63 Marketing lessons from an Adult Store. Read More »
Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing
#62 More on how to write sales copy (Part 2). Read More »
Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about “copy”, what are we
#61 How To Write Sales Copy (Part 1). Read More »
Today’s guests, Ilde & Mark, inventors of Starlettos (they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees’ gift bag for this year’s Emmy Awards. How good is
#60 How To Get Into The Emmy Awards Nominee Bag. Read More »
A couple of clicks down the road from where I live is a beautiful little restaurant and winery. They have fantastic product – great wine, good food and secluded surrounds that makes you feel you’ve left the modern world behind. Given it’s located on a first road and off the beaten path, the owners don’t
Billboard Advertising and Readability – Size Does Matter Read More »
If we had to market your business we would …. This is the starting point for Spotlight… one of our most popular offers where we record an exclusive episode (podcast style) dedicated to improving the marketing of your business. No waffle, no gags (actually that’s not true), no “what’s on our mind” segment, no guest…
Spotlight – An Exclusive Podcast Episode Just For Your Business Read More »
As a small business targeting local customers, you may be guilty of dismissing some online marketing channels. Well, dismiss yee not fair business marketer. There’s never been a better time to try alternative avenues for marketing your small business, particularly online. That’s right, I’m suggesting you try going a bit alternative with your marketing, hippy it
3 Online Marketing Channels Your Local Business Competitors Aren’t Using Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
