Who doesn’t love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.
Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
When you’ve got to get across your message in the shortest possible time to a busy prospect then nothing beats an animated explainer video.
If you’ve got a complicated product or service then these videos are essential.
Tight scripting, high contrast imaging and attention grabbing (and holding) visuals are what you are looking for here…
And exactly what you’ll get with this Small Business Big Marketing tribe special deal.
I wrote this book about five years ago. It contains 49 marketing ideas, supported by examples, to help you create more awareness around your business, attract more customers and close more deals. What I love is the fact that it was written during my push in to marketing a business online, so it contains a lot of old-school marketing ideas as well as new ones. Something we don’t see a lot of these days!
If we had to market your business we would …. This is the starting point for Spotlight… one of our most popular offers where we record an exclusive episode (podcast style) dedicated to improving the marketing of your business. No waffle, no gags (actually that’s not true), no “what’s on our mind” segment, no guest… …
Creating great content that positions you as an expert is a no-brainer marketing strategy. And the King of content is video.Thanks to the iPhone, creating engaging marketing videos is a cinch. Check out this fantastic iPhone Video training created by one of my past guests – a former BBC / MTV TV Director. He not only knows how to create great video – his training is full of time and money saving secrets that will have you looking like a pro in no time.