Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Powderfinger’s Jon Coghill talks to host Tim Reid about the business of music. We cover branding, income streams, band dynamics, success, failure, yes men and so much more. It’s only rock ‘n roll but I like it!
With so many media outlets hawking bad economic news in order to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it’s time to get a well-balanced, well-researched view. To that end, let’s go and meet Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a frugal episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid.
Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service.
The E Myth’s Michael Gerber shares what extraordinary business owners are getting right | Steve Sims helps WOW! your precious clients | A motivated listener wins over $1,000 in prizes
Will It Blend viral video star Tom Dickson has turned an everyday product into a global YouTube sensation | #388
A clever way to market everyday products and services | How to get your first 153 email subscribers | A business that grew from big boobs!
Geoff Harris is one of the original founders (and still current owners) of Flight Centre … one of the world’s largest travel agents. Certainly Australia’s largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I’m releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O’Toole.
Bryan Singer co-founded Rip Curl in the 1960s and today it’s one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.
Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds …
“We were just looking for a quid to fund our next surfing holiday.”