Powderfinger’s Jono Coghill on the business of music | #612

Powderfinger’s Jono Coghill on the business of music | #612

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock ‘n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Powderfinger’s Jono Coghill …


Jono Coghill was the drummer for Powderfinger, one of Australia’s biggest rock bands of the 90s and naughties.

Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album. 

They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone.

Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years.

They’ve toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands.

Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?”

Everything! This is a deep dive with one of Australia’s rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more. 

Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy …



Jon Coghill and Tim Reid


Resources mentioned in this episode of your favourite marketing podcast


Powderfinger’s official website

Interview with Jeff Bezos’s shadow

Interview with Janene Liston – The Pricing Lady

Interview with Alexandra Watkins on business names

Register free for Timbo’s upcoming Effective Outsourcing Webinar

Interview with John Murphy about getting to the top of Google for free


Services every business owner needs that Timbo recommends


How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)

DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)


Last Week’s Episode of The Small Business Big Marketing Podcast


How to create a culture of care in your business with a 4th generation business owner | #611



Businesses that make this podcast possible (please support them)


DELL Technologies – Small business solutions

Studio 1 Design – High converting website designers

Fun Escapes – Proven customer attraction ideas

Hawk Academy – DIY SEO training (discount code Timbo20 for 20% off)



Thanks for tuning in. May your marketing be the best marketing.






Marketing Wake Up Calls

Only for the motivated business owner keen to build their beautiful business in to the empire it deserves to be.