How (& why) to choose a perfect business name | #554

How (& why) to choose a perfect business name | #554

Has choosing the perfect business ame avoided you? Do you ever look at some business names and think “Really … Is that the best you could do?!” Or maybe you’re a business owner struggling to come up with a name for a new product, service or brand you’re about to launch. Well today we speak to a world-leading naming specialist who shares her extremely well-tested approach to creating names that stick! It’s episode 554 of The (12 year-old, award-winning and some may say poorly named) Small Business Big Marketing podcast.


A Little More About Business-Naming Expert Alexandra Watkins …

Alexandra Watkins is the author of one of INC Magazine’s top 10 marketing books cleverly titled Hello, My Name Is Awesome! 

She’s also the founder of Eat My Words, a wildly creative naming agency behind names such as Burger King’s Mac ‘n Cheetos, the travel make-up kit called Dash, and Wrigley Alert Chewing Gum.

Other clients include Coca-Cola, Google and Amazon.

Alexandra’s free name evaluation test

How to name a business free masterclass


If coming up with names that stick for your business has eluded you, then you’re going to love what Alexandra shares including:

  1. The biggest naming mistakes
  2. Is it ever too late to change your business’s name?
  3. The highly effective process she charges tens of thousands of dollars for to generate new business names
  4. Her Smile & Scratch test for evaluating a name
  5. How to narrow down a long list of names
  6. Plus she kindly reviews a whole lot of names that SBBM facebook group members have put forward

I started off by asking Alexandra why a name is important …




Timbo’s Top 3 Attention Grabbers from his chat with business-naming expert Alexandra Watkins …


  1. It’s never too late to change your business name.
  2. Her respect for the creative brief which them provides an effective and objective reference point for searching Google Images, stock photo libraries etc.
  3. Her ‘Smile & Scratch Test’ is a fun way to determine if you’ve landed on a sticky name or two.



Other chats with founders of businesses with sticky names:


Bellroy founder Andy Fallshaw


Budgy Smuggler’s Adam Linforth


Last Week’s Episode of The Small Business Big Marketing Podcast

Episode 553 – Fit Dad Lifestyle’s Leroy Faure is big on community-building




Thanks for tuning in. May your marketing be the best marketing.






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