How to price anything is tough. And something every business owner doesn’t want to get wrong. So I thought I’d get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Janene Liston AKA The Pricing Lady
Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like …
How do you best decide what to charge?
Should you copy your competition’s pricing?
When should you include prices on your website?
When, if ever, should you discount?
Are you charging too much? Too little?
Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!
Resources mentioned in this episode of your favourite marketing podcast
Services every business owner needs that Timbo recommends
How to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
The Boomerang Effect
Timbo’s book on how and why to create helpful marketing
Last Week’s Episode of The Small Business Big Marketing Podcast
Two businesses that made this episode possible (please support them)
Thanks for tuning in. May your marketing be the best marketing.