World Surfing Champion Shaun Tomson on how to find your purpose | #613

World Surfing Champion Shaun Tomson on how to find your purpose | #613

Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.


A little more about The Code’s Shaun Tomson …


Shaun Tomson has an impressive CV. He’s a world surfing champion, an inductee in the Jewish and South African Sport’s Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation, the world’s largest environmental group dedicated to protecting the world’s oceans.

He started, managed and sold two multi-million dollar clothing brands – Instinct and Solitude (co-founded with his wife Carla). He’s worked alongside Patagonia founder Yvon Chouinard. 

He is the author of the best-selling books The Surfer’s Code: 12 Lessons for riding through life and The Code: The Power of I Will, and most recently The Sage and the Surfer.

In his books and from stages around the world, Shaun talks about the influence of positivity on success in life and business, based on his own experiences of overcoming seemingly insurmountable challenges, in and out of the surf.

So, if you’re wanting a little reset (especially post all the COVID madness), if you want a little nudge in helping you get back to what you truly stand for in business and in life, then you’ll love what Shaun has to share as we go deep on how to write your own life’s code, how to be mission-driven, the power of ‘Yes!’ in business and how to hustle. Shaun is a great hustler!

BTW, Shaun has lived quite the life and we do touch on a topic or two that may trigger for some of you. So remember, please talk to someone if you’re feeling low, or you can always call Lifeline in Australia on 13 11 14.  

Here’s Shaun sharing how we came to meet!



Resources mentioned in this episode of your favourite marketing podcast


Write your own personal code on Shaun’s website

Interview with Canva founder Melanie Perkins

Shaun’s surfing movie … Bustin’ Down The Door




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Last Week’s Episode of The Small Business Big Marketing Podcast


Powderfinger’s Jonno Coghill on the business of music | #612




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Thanks for tuning in. May your marketing be the best marketing.






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