How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Here’s some B2B sales tips for small business. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia’s largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful peaks and troughs. It’s a not-so-rocky episode 648 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. “How prolific?”, I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing can turn your business and mindset around then you’ve come to the right place. It’s a mind-boggling episode 637 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business. It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Oliver Garside is the Chief Evangelist of Rounded – an Aussie accounting software built by a freelancer to make other freelancers’ lives easier. With a customer satisfaction rating of 99%, he’s practically a customer whisperer. So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to share. It’s a financially responsible episode 631 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that’s old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. It’s a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
