Male Founders Archives - Page 3 of 4 - Small Business Big Marketing

How to tap into a neglected market by becoming a disabled friendly business | #626

Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He’s passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he’s on a mission to ensure that everyone has access to these benefits. By catering to the needs of disabled people, he has not only found a gap in the market, but also a meaningful way to make a positive impact on disabled people’s lives. Scott’s dedication to this cause has allowed him to carve out a unique space in the fitness industry and connect with a new group of clients.

From a discovery deep in the Peruvian jungle to sweet success : Meet the founders of Fortunato Chocolate | #625

So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

Turn one customer into seven higher paying ones using this proven referral marketing technique | #624

Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this everything changed. He quickly became a referral marketing Ninja closing more deals than anyone else on his team. He now helps business owners turn one customer into seven with his innovative techniques. Join us as I sit down with Tristen and discover how his journey from average marketer (with super high anxiety) to referral marketing expert can inspire and transform your business too.

Farmer Goes Viral on TikTok with 24/7 Self-Service Butchery Video | #623

Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience! It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

How (and why) to be the face and voice of your industry | # 622

In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Become the face and voice of your industry. Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

Super simple marketing has lead to steady growth for this dog poop bag business | # 621

Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do? Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tel you is they use super simple marketing to grow exponentially. It’s a shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | # 620

SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

Why creativity in business is so important with restaurateur Howin Chui | # 619

Why is creativity so important in business? When you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a highly creative episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

The Today Show’s Chief-of-Staff Joshua Del Pozo on how to get free national TV coverage for your business | #617

Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

Retention marketing expert Adam Robinson

How to use email marketing to grow your business with Retention’s Adam Robinson | #616

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.