Super simple marketing has lead to steady growth for this dog poop bag business | # 621

Super simple marketing has lead to steady growth for this dog poop bag business | # 621

Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do?  Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tel you is they use super simple marketing to grow exponentially. It’s a  shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Oh Crap Co-Founder Henry Reith …


Henry Reith started his entrepreneurial journey when he was 16, starting a dry stone wall business in the UK. From there, he went on to run business networking events around the world, and started a media company along the way. 

Now he manufactures and sells fully compostable dog poo bags as the co-founder of the Oh Crap brand! You gotta love a good pivot or two!

Using his deep understanding of marketing, Henry exploded the company’s growth, leading Oh Crap! from a small family business to revolutionising the dog poop bags industry in Australia, with the Oh Crap Family (that’s what he calls his customers) now having saved 32 million dog poop bags from landfill. 

Appearing in the Australian Financial Review’s Fast Start list in 2021, and with just four employees, Oh Crap is on a mission to save the world, one dog poo at a time.

I started off by asking Henry how he came to part own dog poo bag company … a question you don’t get to ask every day of the week!


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