Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about retention marketing expert Adam Robinson …
Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database.
In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he’s doing!
We cover plenty of marketing ground including:
- Why you need an email database and how to build one
- If you have built an email database, you’ll discover how to best engage with it
- The role polarisation plays in attracting and retaining customers
- Plus Adam shares some great case studies covering all of the above
Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business’s domain name!
Resources mentioned in this episode of your favourite marketing podcast
Services every business owner needs that Timbo recommends
How to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website – take this simple quiz and see where yours needs improving)
DIY SEO training – The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
Last Week’s Episode of The Small Business Big Marketing Podcast
Businesses that make this podcast possible (please support them)
DELL Technologies – Small business solutions
Thanks for tuning in. May your marketing be the best marketing.