#131 Email marketing tips for small business. This is hot, hot, hot!

#131 Email marketing tips for small business. This is hot, hot, hot!

Email marketing tips and tricks. Who doesn’t want some of that!? Clearly there’s a whole lot of listeners out there who do, as when I posted on the show’s Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty!

The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren’t getting the return from their investment that they’d like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both!

Well, that’s all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Here’s just some of what we cover:

  • Shayne explains why so many small businesses get their email marketing wrong.
  • Why is email marketing still a valid form of marketing?
  • Is email marketing suited to a particular type of business?
  • What are the must-haves in order to successfully use email marketing?
  • How do you build a list?
  • And then the really sexy stuff begins where we dissect the components of a successful email
    • Headlines
    • Copy
    • Text V HTML
    • How many topics?
    • How many links?
    • Layout.
    • Length.
    • Frequency.
    • Whether to include audio or video.

Seriously SBBMers, this episode is chockas with email marketing gold.

Oh, and if you’re wondering who Shayne Tilley is, then here’s his short bio:

I actually partner with a small group of people to help turn their ideas into real online business.   I work on a daily basis with the likes of  [Insert online marketing legends!], helping improve, grow and when needed re-inventing their online businesses.  I work across all facets of doing business online, but my love for email is driven from that fact that its still today the most powerful sales channel I leverage in every single product launch and campaign. By a long way!

Finally, if you loved this episode then there’s more email marketing how-tos in the Small Business Big Marketing Forum; as Chris has kindly offered to answer any listener questions that weren’t answered in the above interview PLUS he’s going to do an over-shoulder look at the Small Business Big Marketing email marketing strategy which I’ll record and post in the Forum as well.

 

Shayne Tilley’s Interview Transcription

 

Tim

Shayne Tilley, from ShayneTilley.com, welcome to Small Business Big Marketing.

Shayne

Thanks, Tim. Great to be here.

Tim

Now, mate, I’m going to start with the Captain Obvious question, what is email marketing?

Read more

 

Links & Resources Mentioned In This Episode.

Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.

Shayne Tilley’s personal website.

Email marketing systems Shayne mentions:

Aweber

MailChimp

Campaign Monitor

The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums!

Put your business under the Small Business Big Marketing Spotlight and watch your marketing boom.

The marketing keynote I gave was similar to this one, although it went for an extra hour!

Here’s my new website promoting Tim Reid as a marketing speaker.

Here’s where to join the Small Business Big Marketing Meetup group.

 

Join the marketing discussion beyond my podcast …

For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.

See the lighter side of marketing on the Small Business Big Marketing Facebook Page.

Receive small business marketing tips on the Small Business Big Marketing Twitter feed.

Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)

 

I’ve personally created these marketing training products in response to listener feedback …

Site Boost – Discover the characteristics of a successful website.

Spotlight – I create an exclusive podcast episode solving the marketing challenges of your business.

 

28 thoughts on “#131 Email marketing tips for small business. This is hot, hot, hot!”

  1. Hi Tim,

    A quick story about the effectiveness of email. I’d been trying to get a response from the founder of a well known advertising/communications company. First I had sent a letter, not hand written but hand addressed. I had individualized the letter by referencing his new web site and some of the articles. Then I followed up with regular weekly phone calls. He was always unavailable. I get it, he is a busy man running a successful company.

    I didn’t have his email address but a quick search using Google turned it up in a matter of seconds. So I composed a quick email and sent it to him. He personally responded within 2 hours!

    Best Regards
    Paul Mizzi

  2. Hi Tim,

    A quick story about the effectiveness of email. I’d been trying to get a response from the founder of a well known advertising/communications company. First I had sent a letter, not hand written but hand addressed. I had individualized the letter by referencing his new web site and some of the articles. Then I followed up with regular weekly phone calls. He was always unavailable. I get it, he is a busy man running a successful company.

    I didn’t have his email address but a quick search using Google turned it up in a matter of seconds. So I composed a quick email and sent it to him. He personally responded within 2 hours!

    Best Regards
    Paul Mizzi

  3. Hi Tim and Shayne, thank you. As an email advocate, I loved it, and learnt a whole heap. I’m looking forward to running some of Shayne’s email marketing tests.

    Here’s what I’ve found from experimenting with A/B testing of subject lines & from names.

    1. Company name beat personal name (this surprised me)
    2. CAPS beat lower case (for the first two words on the subject),
    3. Putting the word INVITE beat not putting it.

    Here’s the full article.
    http://www.bluewiremedia.com.au/blog/2013/04/marketing-experiments-email-subject-lines-that-get-opened

    More tests to come!

    Adam

  4. Hi Tim and Shayne, thank you. As an email advocate, I loved it, and learnt a whole heap. I’m looking forward to running some of Shayne’s email marketing tests.

    Here’s what I’ve found from experimenting with A/B testing of subject lines & from names.

    1. Company name beat personal name (this surprised me)
    2. CAPS beat lower case (for the first two words on the subject),
    3. Putting the word INVITE beat not putting it.

    Here’s the full article.
    http://www.bluewiremedia.com.au/blog/2013/04/marketing-experiments-email-subject-lines-that-get-opened

    More tests to come!

    Adam

  5. Great story Tim, Short personal emails work just as well to a list as much as 1:1. Love hearing stuff like this

  6. Great story Tim, Short personal emails work just as well to a list as much as 1:1. Love hearing stuff like this

  7. Shayne mentioned tweky.com, but that doesn’t appear to be correct. What is the correct URL?

  8. Shayne mentioned tweky.com, but that doesn’t appear to be correct. What is the correct URL?

  9. Hi Tim,

    I listen to a lot of podcasts. I can say without a doubt that this is the worst podcast I have ever listened to.

    Not due to the content – but due to the fact it made me feel like a rank amateur! Your podcast helped me recognise all the mistakes our organisation makes with email marketing – and all the areas we need to improve. Definitely not an enjoyable experience, but a worthwhile one.

    Thanks to both you and to Shayne. I particularly liked how you pointed out common mistakes, but also gave the solutions as to what actually works.

    I have a list of notes and techniques to try, and am sharing this podcast with everyone in our marketing departments. Am now looking forward to testing.

    Thanks again,

    Lee

  10. Hi Tim,

    I listen to a lot of podcasts. I can say without a doubt that this is the worst podcast I have ever listened to.

    Not due to the content – but due to the fact it made me feel like a rank amateur! Your podcast helped me recognise all the mistakes our organisation makes with email marketing – and all the areas we need to improve. Definitely not an enjoyable experience, but a worthwhile one.

    Thanks to both you and to Shayne. I particularly liked how you pointed out common mistakes, but also gave the solutions as to what actually works.

    I have a list of notes and techniques to try, and am sharing this podcast with everyone in our marketing departments. Am now looking forward to testing.

    Thanks again,

    Lee

  11. Great comment, Lee. I read the first line and my heart sank … but it came good quickly! Let’s us know how you go with your email marketing transformation.

  12. Great comment, Lee. I read the first line and my heart sank … but it came good quickly! Let’s us know how you go with your email marketing transformation.

  13. Kota Venkatesham

    Thanks for sharing such nice information.

    I have question is iam planning start new website for content mrketing .

    i am alredy hve 25+ selected products to promte through 1million bulk emils

    data base it work for me in long run please share your opinion

  14. Thanks for posting this podcast! I’m using MailGet for my email marketing, but some good email tips can do wonders!

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