Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience! It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
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So, who is Jake Wolki of Wolki Beef and why’s he a TikTok sensation?!
@wolkifarm My butchery is open 24/7 every single day and has NO STAFF! #butcher #farmer #regenag ? Aesthetic – Gaspar
Farmer Jake Wolki first came to my attention with his viral TikTok video in which he takes us on a tour of his 24/7 self-service butchery, which requires potential customers to pass an interview process and attend a farm tour hosted by Jake.
I’ll play the audio from farmer Jake’s viral TikTok at the start of the interview, so you’ll know as much as I do heading in.
Now a 24/7 self-service butchery that’s had zero theft in two years is a pretty impressive story, and I thought that was going to be the extent of my chat with him.
How wrong was I?! Farmer Jake is a business genius who’s got plenty more going on including owning a bike shop and cafe with his folks, he’s a first generation farmer who has a tour business, he’s big on using his values to drive all business decisions, and he’s NOT passionate about a nice shopping experience for his customers!
I’m putting this up there with one of my most enjoyable and eye-opening interviews for quite some time.
Last Week’s Episode of The Small Business Big Marketing Podcast
How (and why) to be the face of your industry with Media Stable’s Nic Hayes | #622
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