Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it.

We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing.

Another episode of Australia’s #1 Marketing show for your listening pleasure. Enjoy!

Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world’s best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it.

PLUS we’ve put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in.

As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.

Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what

We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we’re the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand’em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website.

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.

Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what

Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1

Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples