Years ago, some smart advertising exec came up with the concept of a USP – a Unique Selling Proposition. This book takes this idea to the masses, advising all us small business owners that we need a purple cow. It also shows how to get an idea across through the telling of a story…Seth is very good at this.
‘Shi* The Bed’ creator Renae Bunster left a career in journalism to create what is fast becoming Australia’s leading hot chilli sauce brand | #401
How a holiday idea became a ragingly successful business | Why suburb pages help you rank well | A great partnership idea | Plus I help a listener buy an online business
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