Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines – this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0)
Arthur Greeno is the holder of two Guinness World Records, the father of six, an author, a speaker, and two-store Chick-fil-A owner. Arthur is an authority on daily business management, guerrilla marketing and utilising effective PR strategies to grow and market businesses. Arthur is a practical joker and an authority on the art of memorable marketing. Some of his more memorable PR stunts include the making of “The World’s Largest Iced Tea” and “The World’s Largest Lemonade.”
Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn’t quite do what you’d hoped!
Yep, another big episode of the best marketing podcast going around.
Let’s do this!
EPISODE TIMELINE
00:37 Welcome & overview
02:42 Timbo helps a listener find money for a product idea she has
05:42 Insights in to 99Designs & Netregistry
07:50 Today’s guest introduction – Arthur Greeno
09:02 Interview withArthur Greeno
33:40 My top 3 marketing learnings fro my chat withArthur Greeno
35:41 Motivational marketing quote of the week
35:52 Great feedback from listener Dave of MyLaunchKit
36:23 Wrap-up and insights in to next episode’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
Arthur Greeno’s personal website
Listener Dave’s My Launch Kits website
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Start being more remarkable with your marketing. Ask yourself daily “What would make me stop?”
- Walk towards your dreams and they will come in to focus.
- In being remarkable, you may well be surprised by how many other business owners want to get involved.
INSPIRATIONAL MARKETING QUOTE
“If Plan A doesn’t work, there’s 25 more letters in the alphabet. Stay cool ;)”
Anon (with a sense of humour)
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
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4 thoughts on “270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A”
“It’s not our responsibility to worry if people think we’re stupid for asking…it’s our responsibility to ask” …we all know that we should be more proactive but sometimes it takes someone phrasing it in the right way. This angle is helping me get over my fear of asking people who are influential in my industry and actually catapults me into connecting with what’s important. I’ve been getting into chasing discomfort but this takes it to a whole new level. Brilliant (and I hate fast food!)
Never, ever be afraid to ask, Harriet. This is a common thread amongst so many of my guests.
As a franchisee, I hope old Art gets some assistance from head office for funding his promotions. Seems as though he does more for the brand than the brand does for him.
Interesting that franchisee’s typically pay marketing rebates to the franchisor to promote the brand but he still needs to do more for himself?
On the other hand the furore that was created by the head office/master franchisor for a major Australian pizza chain caused by promoting $5 everyday pizzas suggests that it is very important for franchisees to ensure they are adequately and fairly represented at head office.
Good point, Badger. Let’s see what Arthur has to say.