If your business’s website is difficult to view on a mobile device then you are losing customers. Every day. Here’s my 3-steps to creating a responsive business website design for beginners (with 14 examples).
I call today’s idea the Get Responsive or Get Lost hack.
Your business website might look great on a computer, but how does it look on your smartphone or tablet? Eight years ago (maybe even three) it didn’t matter much, but these days, if people can’t easily view your products and services from their mobile devices, you risk losing them to a competitor who has taken the time to make sure their website is optimised for every type of viewing experience. Just think about your own Internet viewing habits.
Still listening to Spandau Ballet is cool. Maybe you can get away with that bob cut. But if you haven’t gotten with the times and made your website mobile responsive, then it’s time to make the move. You ARE losing business!
So, here’s my 3-steps to creating a website that respects people’s small screen viewing habits:
- Get familiar with responsive website design.
- Go through your existing website with a fine tooth comb, dumping old content and adding new, helpful content. If you have n’t got a blog, then here’s a great time to add one.
- Work with your web team (designer and developer) to bring this to life.
Pro-Tip: Set a completion date. Remember what it was like getting your current website live. It was like pulling teeth, right? Well, don’t let that happen again. Remember, every day without a responsive website is another day with less customers.
That’s my 3-steps to creating a website that respects people’s small screen viewing habits.
To help you bring this low-cost marketing idea to life, here’s some additional resources:
14 best examples of mobile website design
2017 mobile marketing statistics that support this idea
As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.
So, what have you got to lose?
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