I call today’s idea the social proof confidence booster.
Social proof is a marketing tactic used to ease the minds of worried customers. It’s a type of conformity, in that we decide to do what we think others are doing. Sort of like towing-the-line. In business, social proof can be a powerful tool when it comes to influencing purchasing decisions.
Many business websites display some sort of social proof in an effort to boost conversions. You can (and should) use the same strategy to persuade more people to convert when they land on your page.
Sure, you might not have as many users as Facebook or send your products to customers in every single country in the world, but you can still come up with and display on your website social proof that relates to your business in some way.
See how Dale Beaumont includes logos of the media outlets that have covered his 52 Ways live event. That’s social proof in action.
So, here’s my 3-steps to creating buyer confidence with social proof …
Pro-Tip: Why keep these social proof statements to just your website? Use them in brochures, sales letters, point-of-sale, proposals, slide decks. Any touch point where someone is making a decision about buying from you.
I use social proof on my marketing speakers website:
So, that’s my 3-steps to creating buyer confidence with social proof.
If it’s sparked an idea in you to help grow your business, then here’s a couple more resources to get you going – 26 examples of social proof used in marketing and 7 things you must understand when leveraging social proof in your marketing efforts.
If you’d like help implementing any of the simple marketing ideas I share, then become a Member of the exclusive Small Business Big Marketing Club, where I’ll personally support you daily on building a better business through smart marketing.
So, what have you got to lose?