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“I love the marketing ideas you’ve shared, Timbo, but of the 250 people in this room, how many do you think will action them?”

I got asked this great question at the end of a keynote I gave recently. You’ll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this… there is no shortage of marketing ideas in this world, but the magic is in the implementation of them.

And that’s where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don’t get around to taking action. They get sucked back in to the busy-ness of business.

Sound familiar? Cool. Well you’re not alone. So listen up!