It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!
A glorified business card is a great way to view having a book that helps market your business and win business.
Listen in as Andrew Griffiths, Australia’s #1 small business author explains why you should and how you can have a book to market your and grow your business.