#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!

A glorified business card is a great way to view having a book that helps market your business and win business.

So, in episode 95 of Australia’s #1 marketing podcast, I welcome back Australia’s #1 small business author, Mr. Andrew Griffiths who shares some absolute marketing gold on why you should and (most importantly) how you can write a book. And before you say “Hum bug, I could never write a book!” take a close listen to what Andrew shares (and have a pen and paper at the ready) as it’s no where near as hard as you may think.

BTW, this was the chat Andrew and I were going to have in the episode on how to create content but didn’t quite get around to. We both love a chat, you see, and time got in the way!

Links & Resources Mentioned In This Episode ..

Andrew Griffiths website.

LuLu – A self-publishing site.

Creative Innovation 2012 – Where Tim’s speaking in November (use the promo code WICKED for big discounts).

Netregistry – Check out Small Business Big Marketing’s sponsor for all your online marketing needs.

Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.

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9 thoughts on “#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.”

  1. Alright alright! I’ll write a book!

    Great interview Timbo, I have heard Andrew Griffiths speak recently, a great presenter also. Sme gold in that session (and episode 90).

  2. Alright alright! I’ll write a book!

    Great interview Timbo, I have heard Andrew Griffiths speak recently, a great presenter also. Sme gold in that session (and episode 90).

  3. Thanks Tim, Great interview. I must say that I am not happy with the suggestion of using 99Designs as sites like these are slowly killing the Australian graphic design industry.

  4. Thanks Tim, Great interview. I must say that I am not happy with the suggestion of using 99Designs as sites like these are slowly killing the Australian graphic design industry.

  5. Hey guys! We will need to pitch in and buy a soap box for you to stand for the next photo Andrew!!

    I have been told I can place an ‘advert’ in the back of my next book … any tips for what I should include … o wise ones ?

  6. Hey guys! We will need to pitch in and buy a soap box for you to stand for the next photo Andrew!!

    I have been told I can place an ‘advert’ in the back of my next book … any tips for what I should include … o wise ones ?

  7. Promote one key product Heather – keep it simple and make it one of yours – or workshops that you might be doing. Remember it can’t date and it needs to tie into the content of the book – but it is a great opportunity.

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