It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!
A glorified business card is a great way to view having a book that helps market your business and win business.
So, in episode 95 of Australia’s #1 marketing podcast, I welcome back Australia’s #1 small business author, Mr. Andrew Griffiths who shares some absolute marketing gold on why you should and (most importantly) how you can write a book. And before you say “Hum bug, I could never write a book!” take a close listen to what Andrew shares (and have a pen and paper at the ready) as it’s no where near as hard as you may think.
BTW, this was the chat Andrew and I were going to have in the episode on how to create content but didn’t quite get around to. We both love a chat, you see, and time got in the way!
Links & Resources Mentioned In This Episode ..
LuLu – A self-publishing site.
Creative Innovation 2012 – Where Tim’s speaking in November (use the promo code WICKED for big discounts).
Netregistry – Check out Small Business Big Marketing’s sponsor for all your online marketing needs.
Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.
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