Professor Prince Ghuman Blindsight

The hidden ways marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!