How using a spokesperson in their marketing has proved invaluable for Terrain Tamer 4WD | #403
Why you should consider using a spokesperson in your marketing | Why to avoid those emails offering cheap SEO | A listener shares a very personal story
Brent Hutchinson
#70 How to make magazine advertising work.
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing. In this interview, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
#70 How to make magazine advertising work. Read More »
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