Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group’s race day.
Wow! Now that’s a scary looking headline. But before you click off this page in disgust, let’s look a little deeper into what that actually means.