Wow! Now that’s a scary looking headline.
But before you click off this page in disgust, let’s look a little deeper into what that actually means.
The thing is, in business – as in life in general – the one thing that pretty much everybody cares about is universal. And that’s themselves. Of course, this usually encompasses those close to them – the kids, husband, wife or partner and other close family members and friends. But when it boils down to it – looking out for number one is really where most peoples’ heads are at.
There’s no getting away from it, we live in a “me me me” society. So when you’re looking at ways in which to promote your small business, what you have to think about is how it can actively improve other peoples’ lives and society in general. The better you become at doing this, the more effective your marketing will be.
Creating Marketing Angles that Hit Home
If you can angle your marketing efforts towards what other people hold dear, and how your business can help this, then that’s exactly what’ll make people sit up and take notice. We’ve all seen the dull, dry kind of advertising that’s instantly forgettable. But the stuff we remember is when advertising gets personal.
So think about what’s important to people, and try to work out an angle that you can target your business marketing towards this. You might want to think about hot topics such as:
- The “green” issue. After all, you can’t do anything in the 21st century without worrying about your carbon footprint, emissions and the like, so perhaps you can use this as a marketing angle.
- Making money. After all, in today’s current global climate we can all do with a little extra cash.
- Protecting yourself from scams and frauds. Not a day goes by without another report on how someone (or lots of people) got caught by a con of one kind or another.
These are just a few ideas – you’ll be able to come up with a whole bunch more but should give you the gist as to the direction of the mind set you need when thinking about your marketing.
Take some time to think about marketing campaigns that you’ve known to be successful in the past. You know, big time TV advertising, radio, internet – and you’ll see that the most successful are very often ones that show exactly how a product can make an individual’s life that much better.
Because while no-one else might care about your business, you sure do. And the reason for that is you too care about yourself. And if you can work this same mentality into your marketing, then you’ll be on the right track to getting other people to care about your business as well.