The Capstone Pitching Technique – A beautifully simple way to pitch that beautiful business of yours

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What do you say when you’re in a business setting and someone asks “So, what do you do?” Some business owners respond with a rational answer like “I’m a Lawyer”. Others freeze! Whilst others bumble their way through some long-winded answer that sends the asker to sleep!! But it doesn’t have to be that way.

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