Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it.
We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing.
Another episode of Australia’s #1 Marketing show for your listening pleasure. Enjoy!