Karen Justice - Just For Pets - retail marketing

243 – A retail marketing case study in which David gives Goliath a real going over!

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.