e-commerce

Six examples of a ‘Product For Prospects’.

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

Using Google Analytics to Plan Your Advertising Placement

Planning an above the line advertising campaign for your small business? Before you decide where you’re going to advertise, geographically speaking, take a look at your Website analytics first. With Google Analytics installed on your website you can run a Town/City visitor report (Visitors > Map Overlay) and discover where your visitors are located, finding the highest …

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