John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he had to figure out how to drive traffic to his business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. John shares his secret sauces with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.