Kara Lauder of Kader Boot Co on Small Business Big Marketing Show

367 – Genius product launch ideas (including getting featured in The Oscars) with Kara Lauder from The Kader Boot Co.

Kara Lauder works in a mine up in Western Australia’s Pilbara region. She’s also in the very early stages of what she hopes to be Australia’s best cowboy boots company. And boy oh boy, is she putting in place some solid marketing strategies. Yee-hah!