Joe Winston, a long time listener of my podcast, shares what stopped him from creating killer content until just recently. Here’s what he sent me: Hey Timbo! I’ve just been catching up on the podcasts as I’ve been overseas and I’ve loved them. Firstly, the Andrew Griffiths interview was awesome, he clearly LOVES small business …
Andrew Griffiths is Australia’s #1 small business author, with 11 books published in over 50 countries. Yes, he’s prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He’s also an all round good guy.
My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms – not just a book. So that’s what this interview is all about.
This is right up there with one of my favourite interviews. I hope you agree.